By Zeinab Karake-Shalhoub
Karake-Shalhoub makes use of company thought to floor her empirical research of greater than a hundred e-commerce businesses during this hugely readable exam of belief in e-commerce relational exchanges. She identifies numerous trust-building measures, together with privateness statements, the lifestyles of a major privateness officer, and a relied on third-party seal of approval; businesses are then evaluated in keeping with an index of these belief developers. She demonstrates that there's a optimistic dating among administration possession and belief, and that managers who fail to guard the pursuits in their stockholders-as good as their own-will by no means achieve buyer loyalty. Any company contemplating a stream into e-commerce, or re-evaluating an past funding in internet online affiliate marketing and retailing, will gain enormously from Karake-Shalhoub's insights.
The timeliness of this study—the first of its kind—and its distinct agency-theory point of view enable for an research of the appropriateness of e-business and e-commerce for yes companies. What are e-commerce companies which are constructing loyalty and construction belief doing otherwise than their much less winning rivals? How are winning businesses relocating from conventional functions to the hot breed of built-in e-commerce architectures? Karake-Shalhoub solutions those and different urgent questions for senior and mid-level managers and strategic planners, company executives charged with incorporating an e-commerce process into their long-range plans, leader privateness officials, regulatory policymakers, and scholars of e-commerce, buyer courting administration, and on-line marketing.
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Karake-Shalhoub makes use of corporation concept to flooring her empirical research of greater than a hundred e-commerce enterprises during this hugely readable exam of belief in e-commerce relational exchanges. She identifies a number of trust-building measures, together with privateness statements, the life of a first-rate privateness officer, and a relied on third-party seal of approval; businesses are then evaluated in keeping with an index of these belief developers.
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Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective by Zeinab Karake-Shalhoub
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